Beyoncé’s Launches Temporary-Tattoo Line

Beyoncé and Momma Tina Knowles are launching a line of temporary tatto kits under the House of Deréon. They have teamed up with airbrush makeup firm Temptu to create a limited edition/ collection of temporary tatts.

The waterproof designs will include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs and will last for two to five days.

More on Side B.

Image c/o Beyoncé for Déreon tattoos

The basic kits contain eight temporary tattoo transfer sheets with two each of the four designs; 10 tattoo application pads and one of three kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition includes everything in the basic kit, as well as a signed photo of Beyoncé and a chance to win a trip to New York for a photo shoot.

Where does one get a Bey tatt? Glad you asked! The line will be available at Sephora stores in the U.S. and Canada,, and The deluxe edition, $34 and limited to 500 pieces, will be available only on and A waiting list is being taken at Industry sources estimate the line could do upward of $200,000 at wholesale.

More info here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: